English Drinks Company
Fruit Wine Bottle Designs
Insight
The company 'The English Drinks Company' wants new branding & packaging designs for their company and fruit wines. The companies new logo should be simple and show a clear message of the companies name along with the emphasis on "English". The designs of the fruit wine bottles should stand out from the market with a playful yet sophisticated look that attracts a new audience to purchase.
Problem
Each supermarket stocks a range of wines. Each having a basic design of a dark or glass bottle with a small label stuck on the front to promote the branding of the wine. This is made to fit the intended target audience - which is usually someone older. This makes the wine less about standing out on shell and more to sell the story and brand behind the product itself.
Solution
Being able to create a product that stands out on shelf and attracts the eye of a consumer is a great way to grab attention. Diverting from the simple, bland design of existing wine bottle designs will make this possible. I wanted to celebrate the colour of each flavour of fruit wine in a sophisticated but also in a playful way.
