bite
Grocers and Wholefood Retailer Packaging and Branding
Insight
Branding and packaging solution for a grocers and wholefood retailer named 'bite' that specialises in non-animal products, ranging from fruit and vegetables to fermented products, plant based meat and dairy substitutes, plus raw desserts. As well as selling through the physical shop, the company intends to break into the online subscription box market, offering select own brand gourmet products. This branding used the idea of being eco-friendly by utilising the space within the box to print instructions so that no extra paper is used.
Problem
Existing companies who provide vegan alternatives or vegan products use a basic colour scheme that promotes the freshness and greenness of the product but never uses the ingredients for inspiration for the branding or packaging. Entering a subscription box delivery can be difficult without creating an experience that sells the idea of the brand - freshness and a care for the planet.
Solution
Snacks and deserts that are vegan friendly to be sold on shelves and as a subscription box. This would be sold under the brand name 'bite' to suggest something small, snack-like and only take a couple 'bites' to finish. A fun, calm and relaxed brand that would not look premium but not a basic product. A playful and humour theme that would poke fun is core aspect of the brand. With unique boxes would have an interesting and memorable opening experiences.
