Empowering the TMW agency to bring their full selves to work, Youboard was created by a passionate and diverse group of people dedicated to celebrating difference, tackling discrimination and giving everyone a voice.
Problem
TMW Unlimited is home to several Youboard Communities—employee-led groups that offer peer support, share advice, and drive inclusive practices across the agency. However, these Communities currently lack individual visual identities and a unified system that shows how they connect. As a result, there’s no clear or consistent way to represent their presence and purpose across the business.
Solution
To give each Community a unique voice while maintaining overall cohesion, I created a flexible identity system. Each group selects its own colour—chosen collaboratively by its members—and is paired with two symbolic characters that reflect its values. For instance, Family Matters uses <3, a heart symbol universally associated with love and care, echoing its focus on family support. Wired Differently uses ~*, evoking individuality and creative brilliance—capturing the essence of neurodiversity.
