4 Minutes Past Midnight
Clothing Brand
Insight
Always fascinated by the 70s, 80s and 90s - I began creating artworks that turned into a project tied with my interest in fashion. I created a clothing brand with a diverse range of products that capture the essence of technology and timeless design. Each piece and the brand itself is inspired by design of past eras - for the present.
Problem
This project required me to create an entire brand along with a website to accompany it. For the content of the brand, clothing collections have to be created consistent with the brand image and message.
Solution
I created a website from scratch within WordPress (using the industry plugin Oxygen Builder) to match the aesthetic that I want 4 Minutes Past Midnight to be. Alongside this project would require my knowledge in vast programs to create a fully fledged brand identity, business and clothing brand.
