My brief was to create a branding and packaging solution for a local grocers and wholefood retailer that specialises in non-animal products, ranging from fruit and vegetables to fermented products, plant based meat and dairy substitutes, plus raw desserts. These products are made, labelled and packaged in a nearby industrial unit. As well as selling through the physical shop, the company intends to break into the online subscription box market, offering select own brand gourmet products.
The idea was simple, create something that limits the idea for packaging and make it simple for a customer to use. I then came up with the idea of putting the ingredients inside the box along with the instructions printed on the inside which would limit the use of printing paper which is one of the goals of this new brand I had come up with "bite" was a great outcome that I am very happy with.

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